Midnight New year Celebration High-end Direct Mail campaign

Client: The Cosmopolitan™ of Las Vegas⁠

High-end direct mail campaign design inviting guests to celebrate New Year's at The Cosmopolitan of Las Vegas⁠. This event was themed Night Garden. Rich darkness of the night with botanicals glowing in the moonlight. Design pieces include event logo, invite, mailer. Design have also been applied to eblasts, landing pages, secondary collateral pieces, signage (both print and digital), and referenced for the event's interior decoration. Production techniques include 4-color print on silver foil, specialty papers, and hand-assembled pieces.⁠

Credits

Art Direction and Design: Trish Durden
Copywriting: Chris Smith

Printer: Haig’s Quality Printing

 


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