Midnight New year Celebration High-end Direct Mail campaign
Client: The Cosmopolitan™ of Las Vegas
High-end direct mail campaign design inviting guests to celebrate New Year's at The Cosmopolitan of Las Vegas. This event was themed Night Garden. Rich darkness of the night with botanicals glowing in the moonlight. Design pieces include event logo, invite, mailer. Design have also been applied to eblasts, landing pages, secondary collateral pieces, signage (both print and digital), and referenced for the event's interior decoration. Production techniques include 4-color print on silver foil, specialty papers, and hand-assembled pieces.
Credits
Art Direction and Design: Trish Durden
Copywriting: Chris Smith
Printer: Haig’s Quality Printing
Midnight / One Drop / Bloom / Curious / Moonshine / 200k Baccarat / Winner Take All / Big Game LIII / Chairman in NYC / 1.5M Blackjack / Big Game LII / Blackjack / Healthcare Leaders / NSB Business / Ready & Able / Healthcare Chronicle / Year of the Dragon / E Series / Eastern Caribbean / 5 Days / NSB Mortgage / New Venues / Art-O-Mat / Pack for Mischief / New Venues Light / Treasure Hunt Bunny / Summer Games